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Brand Guidelines

Please make sure to adhere to these brand guidelines when using the Oswald Labs logos or related items in the presskit in your work.

Colors

When using the Oswald Labs logo, always make sure that the color is hex #007bff. The corresponding RGB code is rgb(0, 123, 255). In CMYK, it is 100, 52, 0, 0.

#007bff
#263238
#f6f9fc
#0656cc
#151d21
#e9edf1

Symbol

Always use the new Oswald Labs symbol available on the Logos page. When possible, use the vector SVG, but high-resolution PNGs are also available on Wikimedia Commons.

Don't change the color.
Correct

Logotype

Our logotype is the text “Oswald Labs” in Proxima Nova by Mark Simonson Studio in the weights Light or Regular — depending on the context.

Do not substitute Proxima Nova with a different typeface. It is, however, accepted to change the typeface when customizing your work for disability, eg. changing to Open Dyslexic based on a user's preference.

Oswald Labs
Don't use another typeface.
Oswald Labs
Don't change letter spacing.
Oswald Labs
Don't change font weight.
Oswald Labs
Correct

Combination Mark

Always use the new Oswald Labs combination mark.

Our old logo was in a custom-designed version of Proxima Nova semibold with the text “Oswald”in lowercase. Please do not use that, stick to the official logo.

Old Oswald logo
Don't use the old logo.
New Oswald Labs logo
Correct